Trademarks allow consumers to be certain of the origin and quality of the products they purchase. Also, in the case of problems with a product, a trademark helps consumers know who to turn to.
On the other hand, when purchasing a counterfeit product, it is not possible to know who created it, its quality, or what its ingredients or materials are, which in some cases can pose a risk to your health and safety.
Additionally, if the product is flawed or causes damages, there is no assurance with respect to whom customers should hold responsible.
Buying a counterfeit product supports those who commit crimes against industrial property rights.
Producers and importers of counterfeit products, by virtue of acting outside the law, do not pay taxes to the State and could be in violation of labor laws. Thus, by buying a counterfeit product, not only are the legitimate owners harmed, but so is the economy of the country and third parties.
Counterfeit products can be found in many places, including the formal market, but are especially found in:
Markets
Street stalls
The Internet